Branding Projects
My Vitamin Branding & Identity
I began partnering with My Vitamin because of my passion for holistic health and desire to help others who are navigating chronic illness. Working with Physicians is my small way of making a difference. MyVitamin already had a logo that they weren’t fully interested in updating, however, I flushed out a secondary color palette (Periwinkle, Tangerine, Pistachio, Powder and Salmon) to be used in all of their marketing materials. My goal when selecting colors is to make sure each secondary color is clear and legible when placed on top of the primary color. This becomes important when building out certain projects that have heavy content like websites and brochures. The color combinations help to organize sections and define spaces. Below you can see how the colors were utilized in a Powerpoint deck, a recipe book, a handout series on macros, and a comprehensive e-book for patients to utilize on their healing journey.
Event Branding
I was tasked with branding an event co-hosted by three centers:
Center for Ethics, Diversity and Workplace Culture (CEDWC)
Center for International Business Education and Research (CIBER)
Translational Research Center (TRC).
Discussed at the summit was Artificial Intelligence and the effects on equity, workplace culture, and how companies and higher education should prepare the workforce for AI. The client requested a futuristic theme for the event collateral which included save the dates, social media graphics, posters and email design. In addition to the promotional matterials, I designed a branded lockup to be placed on everything, making them recognizable as one family. Although the theme was futuristic I didn’t want to represent the event with an obvious robotics as for me that felt too on-the-nose but rather eluded to an ultra-modern, innovative subject matter.
Advertising Campaign
2023 Campaign, Fox School of Business
For Fox’s 2023 brand refresh I played a key role in the lead up and execution of the campaign aimed at increasing brand awareness and building on our reputation in the Philadelphia Community. By offering insights into competitors' ads, facilitating brainstorming sessions, contributing headline options, and presenting design concepts, we were able to come up with a campaign that freshened up the brand while maintaining its core identity under the Temple University umbrella.
What I focused on when brainstorming for this refresh was, new font usage within our style guide, imagery updates, and a introducing a new element that could tie each piece together. This ended up as what I like to call stylized grid-work which was inspired by Temple's “history pattern.”
Logo Development
Client: Amica Talent
Amica Talent is a company that was started by a dear friend of mine who came to me with a request for a high-end logo. To begin, I thought of defining words and characteristics for the industry of renewable energy. The sharp lines in the logo reflect the precision and accuracy needed to excel as an engineer in this field. The final design is a clean and simple mark, playing off the A and T letters. The idea is for the entire suite of marketing matterials to utilize those same angular shapes as seen below.
Client: Cloudline Logistics
I was happy to be assigned to this client for their rebrand when I was just a Junior Designer. I created a handful of logo options that represented the field of logistics and supply chain management. You will find that each logo concept reflects directional progress and transportation in some way. Each idea was presented to the client who then selected one of my personal favorites. From there I designed business cards and collaborated with the Creative Director to build out the Cloudline website. I had a lot of fun sketching out and executing on these logos.
https://www.cloudlinelogistics.com