Digital Projects
E-books
Client: Infillion
Filling in for a designer on leave, I came onboard and was assigned this e-book. Provided to me was the current brand style guide and previous digital examples created for their brand. Before starting, I read the content to understand the overall messaging so that any graphics and photography choices would make sense with the content and flow of information. From there, I built a strong, clean layout and implemented feedback after proofing rounds.
Client: Digest Your Life with Laura
One of my biggest passions outside of design, is holistic health. More specifically, gut health. During the Pandemic I became certified as a holistic health coach and decided to write and design an e-book to help women suffering from digestive issues, autoimmune disease, and inflammation.
Plasma Screen
Collaboration project with Jaidy Schweers
I collaborated with my colleague and fellow designer Jaidy on this request from the Dean’s office. They asked us to design an aspirational image that the Dean could display during his presentations to important stakeholders. Once I learned of the copy, I thought of a concept immediately, sourced an image, and put together a very rough draft (photo 1). Jaidy elevated the design by blowing up the type even more, balancing out the layout, and adding my favorite element, the North Star, representing Temple University’s guiding presence in North Philadelphia. My final suggestion was to cut out the woman’s head and place it in front of the ‘O’ for added depth and interest. To me, the woman is a representation of the students, graduates, and leaders, so making her the focal point was a simple yet impactful change. The final product is photo 3.
Paid Digital
Client: Episource
Episource is a risk adjustment company in the healthcare and SaaS space whom I partnered with to complete several campaigns. Some of these paid digital ads seen above targeted the payer and some, the provider. Each of the colors represents a different service or product, however, they all fall under the Episource brand.
Web Design
Client: Lilly Pulitzer
Project Type: Responsive Landing Page
Objective: To design a responsive landing page promoting the 2016 fall collection with a theme of ‘endless summer’ and a section highlighting their white-dress collection.
Provided by the Lilly team: brand fonts, two high-res images of models wearing Lilly dresses, the primary logo and a few flowery motifs. No copy or messaging was included.
Result: a dynamic mobile-first landing page (and prototype) that showcased the white dress collection and new fall arrivals. I chose to thread a delicate yet vibrant line-work throughout the landing page to highlight each model and was layered inside the image to create depth.
*Created in Photoshop and Invision before Figma was ubiquitous
Out-of-Home
Client: Fox School of Business
Project type: Transit advertising
A large part of my responsibilities at the Fox School is to lead our Out-of-Home advertising for each recruitment cycle and traffic them out to each vendor. This includes bus shelters, billboards, bike shares, urban subway panels and more.